Social Media Marketing + Strategic Consultation
How We 5X’d Workshop Sign-Ups for a Boutique Fashion Academy
Overview:
A Mumbai-based boutique Fashion & Personal Styling Academy offering styling workshops, paid courses, and 1:1 consults. The client had great expertise but struggled to convert Instagram followers into paying workshop participants.
What was done?
- Based on the analysis of the target audience, content was created that will be of interest to the followers and future clients.
- The main emphasis was placed on posts dedicated to styling tips.
- Prepared a promotion strategy, created advertising creatives, launched and started testing.
- A working strategy was identified, which began to bring very good results at a low price(according to the cost of service).
The Result:
- Invested in Target Advertising - $1211
- Total Leads - 458
- Avg Cost Per Lead - $2.64
- Workshop subscription increased by 5X after the start of our cooperation with the client.
- The audience became more loyal and interested.
- Activities under posts and stories increased.
- Customers started interacting with the content.
Email Marketing
$15,435 Revenue from Email Marketing for a Home Décor E-Commerce Store
Overview:
A Sydney-based home & lifestyle e-commerce store with 25,000 subscribers. Emails were generic and underperforming, generating little engagement or revenue.
What was done?
- Segmentation: Analysed the existing subscriber list to segment audiences based on demographics and engagement levels.
- Personalisation: Developed personalised email campaigns with tailored content and product recommendations for each segment.
- Design and Content: Created visually appealing and mobile-friendly email templates with clear calls-to-action and enticing offers.
Let's Talk Numbers:
- Subscribers: 25,000
- Email Campaigns Sent: 9
- Open Rate: 22%
- Click-Through Rate: 7.5%
- Conversion Rate: 3.2%
- Revenue Generated: $15,435
Performance Marketing
High-Value Leads for an Indian Software Development Company via LinkedIn Ads
Overview:
An India-based software development company offering enterprise solutions and custom software services. The client wanted to generate high-value, qualified leads for their premium offerings but struggled to reach the right decision-makers online.
What was done?
- Platform Analysis: Conducted an in-depth analysis to identify LinkedIn as the most suitable platform for the ad campaign.
- Targeted Advertising: Ran interest-based ads specifically targeting groups aligned with the ideal buyer persona.
- Ad Creatives: Developed multiple ad creatives to effectively engage and attract the target audience.
The Result:
- Invested in Target Advertising - $187
- Total Qualified Leads - 8
- Avg Cost Per Lead - $23.4
- Given that each lead had a ticket size of approximately $50,000-$60,000, this campaign stands out as one of the most successful in both our and the client’s history.